For Sellers

There are three sections to this page. A quick Seller Resource section, where you can request a market evaluation, read the rules about capital gains and review a quick checklist for getting your property ready for the Market. The second section takes you through the Selling Process and the final section is the Marketing Comparison Checklist which will help you compare the services I offer in combination with Coldwell Banker vs. other companies. I have yet to find another firm that offers more or who can match our results. You be the judge!

If you have questions or would like to make an appointment, I can be reached at 847-373-2751 or by email.

Seller Resource
Market Value Request
Preparing Your Home To Sell
Capital Gains Rules for Real Estate

The Selling Process

The goal is simple- Get you top dollar in a time frame that meets your needs and with the least amount of stress.

The process is thorough-

Initially –

I get as much information as possible about the property you are interested in selling.  This way I can do a lot of the legwork before I meet with you.

I check tax records to make sure you are taking all the available exemptions. If you are a senior citizen and entitled to the senior freeze, I make sure you are taking it.  I have pointed out to many clients that they weren’t taking the exemptions entitled to them. 

Next, I meet with you at your property.  You’ll point out improvements that have been made to the property and what you really enjoyed about living there.  We’ll discuss your reasons and time frame for selling.  If you want to buy something else, I cover the logistics of selling before buying or buying before selling.

As we tour your home, we’ll discuss any changes that might be needed to market the property (staging). 

In some cases, I may be able to suggest a list price during my first visit to your home; in other cases, more research may be needed.  During the first visit, I always leave marketing materials and start preliminary discussions of a marketing plan. 

I’ll explain the Coldwell Banker Home Warranty which is available to Seller(s) during the listing period if they are willing to provide it to the Buyer(s) at closing.

I thoroughly cover the showing process with my sellers (what to do before and during a showing).

Marketing-

Thank you for all your hard work, patience, time, knowledge, advice & care!  It has been the start of a good friendship!  Jill & Cliff Kapson

I leave no stone unturned in finding you a buyer. Coldwell Banker's vast national and local marketing resources both in print and on the Internet in combination with my individual property promotion give you the absolute best possible representation possible. Your property will be displayed in the most effective way and you will have the advantage of my almost 15 years of experience in negotiating real estate transactions and the help of my accounting background to analyze every aspect of the transaction.

Market Updates
I will provide you with updates as new listings competing with yours come on the market, go under contract, or close.

Follow Up
Once you have a contract, I am with you right to the end making sure that every last detail is handled correctly.

Marketing Comparison Checklist 

Marketing Comparison Checklist
Service	Howard	Agent 1	Agent 2
Realtor.com- multiple pictures & descriptions	x
ColdwellBankerOnline.com- multiple pictures and descriptions	x
ColdwellBanker.com- multiple pictures and descriptions	x
HowardFinkle.com- multiple pictures and descriptions	x
All listings on Google	x
All listings on Trulia	x
All Listings on Yahoo	x
Lead Router Technology for instant response	x
Chicago Tribune Advertising	x
Daily Herald Advertising	x
Pioneer Press Advertising	x
Other Print Advertising	x
1 Page Flyer	x
Multi-page Color Brochure	x
2 Multiple Listing Services	x
Highly Recognizable Sign	x
Full-time experienced, local agent	x
Trained, experienced stager- I make suggestions that work	x
Trained, experienced negotiator	x
Huge agent personal network (Lifetime area resident)	x
National Relocation Company	x
National Broker to Broker Network	x
Intra Company Network	x
Company Reputation	x
Open Houses for Brokers	x
Open Houses for Public	x
National Company advertising and promotions	x
National Company Radio and TV promotions	x
An agent who really cares	x